About this opportunity
You will be able to: examine marketing as a process of highly strategic communication; understand the impacts of digital media and information technologies on communication and marketing; develop a conceptual understanding of several digital marketing strategies; consider the rise of exciting new technologies, such as AI, Internet of Things, and Mixed Reality, as new tools for digital marketing. This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.
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Strategic Marketing Researchers